The Covid pandemic saw Amazon becoming the most powerful supplement market player. It also contributes significantly to the growth of e-commerce. Predictions from most research groups show its development into the most prominent dietary supplement channel by 2024.
According to ClearCut Analytics, Amazon annually records over $10 billion in vitamin, minerals, and supplements sales. This figure is significantly higher than established traditional marketplaces like Target and Walmart.
Amazon achieved this lead during the pandemic because they offer an infinite shelf size. It means retailers are not limited to how much they can fit and sell. In-person restrictions and fear of contracting Covid-19 also funneled more consumers to Amazon's supplements market.